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How to develop online casino in 5 steps?
Currently, gambling is considered to be one of the most profitable Internet businesses: according to statistics, 90% of online transactions are conducted in the online casino system. Such a fact leads many people on launching their own online casino. However, just to have a desire is not enough. Online casino development is a long-term process, requiring great efforts. But if one does everything correctly, this business will give the intended effect.
Generally speaking, online casino development consists of five comprehensive stages. We offer you to examine each of them in detail.
? The first stage: business planning
Establishing an online casino, a lot of people make slight mistakes. It would seem not a big deal but, as a result, leads to significant losses up to the epic fail of business. To avoid this unfortunate fate, one should prescribe a business plan of a future online casino. The document should include the following:
- detailed information about casino functionality;
- accurate and comprehensive description of promotional campaign;
- detailed description of potential issues, risks, and methods of their solutions;
- operating expenditures;
- expected income.
If you do not have required starting capital, your seamless online casino development business plan will be a framework for convincing investors to invest in the project.
? The second stage: choosing software and adjusting payment system
Nowadays, there are various kinds of online gambling software, including: slots, roulettes, betting, poker, and all-in-one. Future entrepreneurs should come up with services they want to provide in order to choose the most appropriate platform, as it directly influences profitability of your business.
While selecting software, put yourself in the player's shoes. You will understand high-quality software should have the following features:
- usability;
- clear sound;
- high graphic resolution;
- diversity of games;
- safe payments;
- confidentiality of customers� personal data.
You should also find out whether software provides an opportunity to add new games and check availability of certifications and licenses.
As to payment systems, it is important to realize one concept: you should take into account preferences and the financial situation of players. The more options you provide, the sooner you will get regular customers due to convenient conditions.
? The third stage: registering casino as business
Online casino development includes a legal aspect as well. Note: the Russian Federation legislation prohibits registration and operation of any casino. The exception is only online lotteries. When it comes to online casino development, the license should be obtained in other country.
For instance, to register online gambling business in the EU countries, the starting capital should be at least �100 000. Offshore countries are less demanding in financial terms:
- the Philippines;
- Costa Rika;
- the Dominican Republic.
Having the impressive capital (but less than �100 000), you can obtain a license in the following states:
- Tasmania;
- Malta;
- Gibraltar;
- Antigua.
Besides, it is advisable to register business on behalf of legal entity or organization in order to avoid issues related with player�s data confidentiality and simplify cooperation with intermediaries.
? The fourth stage: website development
When business registration is completed and a banking account is open, you should focus on development of the online casino website. It is obvious that it should be eye-catching and user-friendly, but there are also other significant aspects. What else should be done?
- Buy a domain name: address to the gambling resource. You can register either a unique domain or buy the existing one. A great deal depends on your financial resources and name of your future online casino.
- Buy a server. Besides, the agreement should specify a data center, noting that the server is required for gambling operation.
- Develop a game platform if you do not want to buy ready-made software and are able to put together a team of developers. Such an approach will make your business unique. In this case, the team should consist at least of a programmer, web designer, and SEO specialist.
? The fifth stage: promotional campaign of online casino
In comparison with the previous stages, advertising may seem to be nothing. However, it is wrong. To put it bluntly: even if your documents are totally fine and technical aspect is seamless, you can forget about customers if no one will be aware of your casino.
To make the name of your casino be familiar to everybody, you should:
- launch advertising on TV and in printed media;
- promote the website in social media and search systems;
- regularly update the news channel;
- provide context and outdoor advertising;
- engage friends � word-of-mouth marketing is always efficient.
Do not save on expenditures following this article. Appropriate marketing accounts for 50% of success.
If you read this article about development of your own online casino up to the end and do not lose your enthusiasm, return to the first stage and go! Business is a gambling thing in a good sense, and gambling business is all the more. Good luck!
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